| Factory Posted by lisa

When the world discovers something new and radical, it grabs and hangs on tight, leaving behind the old. A child who receives the latest Deceptacon robot ends up throwing aside the fireman doll he’s played with for years, the old lies forgotten. The new is the only thing we see and think of, but we forget the value of things old and traditional. It is familiar and holds much meaning, and we often go in search of the things left behind.

Graphic designers Moricor/Maricar understand exactly that and have gone back in time. Shoving aside ink and printers, the sisters have picked up their needles and sewing hoops. The old traditional art of embroidery was once lost, but it’s been found and it’s back in town.

The Sydney-bred, UK-based designers have been hard at work, furiously creating typefaces and illustrations out of embroidery. They’ve even held an exhibition to give the world a feel of the amazing art they do. The showcase, ‘Turns of Speech & Figures of Phrase’ featured an amazing array of embroidered type, inspired by misheard and mixed-up song lyrics, the end product was a handcrafted mix-tape of explosive artwork.

Before the embroidery comes to life, Moricor/Maricar sketch and play around with watercolours to create striking and unusual gradients. The true mark of their artistry, though, is their ablity to translate the flow and bleeding of the watercolours onto cloth.

The sisters are constantly adding to their collection of embroidered musical lyrics, quirky phrases and sweater letters, but they haven’t just limited embroidery to typography; they brought it to stop-motion animation, too. While working at their old firm, they created the music video the song Like it or Not by Australian band Architecture in Helsinki. Watch with caution, though; it is pretty mind-blowing.

Moricor/Maricar have added a brand new dimension (literally) and texture to the world of graphic design, just by revisiting the basics. The new in all its shiny glory can blind us from creating great things, but, sometimes, all you need to do is simply go back in search of the old.

Words: Deborah Ng